What it means
The Australian Consumer Law prohibits businesses from making false or misleading representations about goods or services, including about their quality, value, price, standard, sponsorship or whether they are new. It also bans conduct that is misleading or deceptive, or likely to mislead, even if unintentional. These are among the most enforced ACL provisions. The ACCC and state fair trading bodies can take action, and businesses face significant penalties for breaches.
How it's used
Advertising a phone as '5G ready' when it only supports 4G is a false or misleading representation.